Your Case for Support – Engaging Donors and Volunteers!

Actions and Detail Panel


Thu, February 16, 2017, 12:00 PM – 1:00 PM CST

$25 – $35 for TICKETS

Event Information


Your case for support (also called your ‘case statement’) is one of your most important fundraising tools. It is the foundation for all of your commu
nications including email, web, and print collateral content. It is designed to be a living document and should be revisited on an annual basis.

In this interactive session we will outline the elements of a successful case for support, review sample cases, and critique them with an emphasis on a donor centered approach. Your case statement must clearly communicate who you are, why you exist, and the transformation you are bringing about in the world; it must also connect with your donors and constituents in meaningful ways. It’s all about them, it’s all about you…how do you find the balance?

Who Should Attend?

Development and communications staff, volunteers, board members and nonprofit executives will find this informative and useful in your day to day operations. If your organization has a great case for support, please share it with us! If you’ve never developed a case statement, you will gain the confidence and begin charting a course to do so. If you want to refresh your case for support this will be a good review on what it is, why it is so important, what it is not, and what is possible. You have everything to lose by NOT having a well written and succinct case for support.

Learning Objectives

What is a case for support and what are the must have elements?

How can you use the case for support as a springboard for other communications? (grants, collateral, appeals, campaigns!)

How to approach writing your case for support? Who, what, when, why and how!

What are some examples of great cases for support? What makes them so good?

Pitfalls to avoid when developing your case statement

Resources you can lean on for the short and long term

About the Speaker


Tim Montague, M.S., CFRE, President, Montague Brands

Mr. Montague is a fundraising consultant with expertise in marketing and communications, major gifts, annual fund, event based fundraising and strategic marketing and branding. He has broad experience in human services, the environment, education, science, and cultural institutions. He serves as adjunct counsel with Termolen Watkins & Brandt in Chicago. Before starting Montague Brands in 20012, he served as Chief Advancement Officer for the Beckman Institute for Advanced Science and Technology at the University of Illinois, Director of Development for the Environmental Research Foundation, and Corporate Relations Manager for the Notebaert Nature Museum in Chicago. He has helped a dozen non-profits raise more than $20,000,000 since 2005 including $12,000,000 for the Beckman Institute from 2009-2012, part of the University of Illinois’ successful $2.43 billion ‘Brilliant Futures’ campaign. Montague serves on the board of the Association of Fundraising Professionals East Central Illinois Chapter (AFPECI) where he was president in 2015-2016. He holds degrees from the University of Wisconsin-Madison and the University of California at San Diego. He lives in Urbana with his two sons and can often be found participating in local trail running events.


Thu, February 16, 2017

12:00 PM – 1:00 PM CST

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Anita Purves Nature Center, 505 N. Broadway, Urbana

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