AFP Donor Retention: A Self-Assessment Workshop
Thursday, Aug. 24, 2017, 8:00 am to 5:30 pm
Family Service of Champaign County – 405 S. State St., Champaign


The AFP Donor Retention: A Self-Assessment Workshop is based on data collected via the AFP Fundraising Effectiveness Project. Its purpose is to show nonprofits the value of tracking overall gains and losses in gifts and donors and how to use that information to develop cultivation strategies to improve donor retention. Participants will learn how to develop an effective Donor Retention Plan based on what research indicates really works.

Topics covered include:
• Why organizations lose donors and money
• How keeping donors increases fundraising success
• Determining the effectiveness of fundraising efforts through use of the FEP Fundraising Fitness Test
• Developing a successful donor retention plan

The 8 hour workshop curriculum is presented through lecture, a fictional case study based on real data, and the encouragement of participant dialogue. Each participant receives a printed manual both for use during the workshop, and as tool for launching their organization’s own effective Donor Retention Plan.

8:00-8:20 a.m.                  Introduction plus Opening Activity

8:20-8:40 a.m.                  Section 1:  Why Organizations Lose Donors and Money

8:40-9:10 a.m.                  Section 2:  How Keeping Donors Increases Fundraising Success

9:10-9:40 a.m.                  Section 3:  Measuring the Effectiveness of Your Fundraising Efforts

9:40-9:55 a.m.                  Break

9:55-10:55 a.m.                Case Study:  Part 1: Kirkwood Child Development Center

10:55-11:25 p.m.             Case Study:  Part 2: Kirkwood Child Development Center

11:25-12:05 p.m.             Section 4:  Developing a Successful Donor Retention Plan

12:05-1:00 p.m.                Lunch

1:00-3:30 p.m.                  Case Study:  Part 3: Kirkwood Child Development Center

3:30-3:45 p.m.                  Break

3:45-5:15 p.m.                  Section 5:  Review and Apply What You’ve Learned

5:15-5:30 p.m.                  Conclusion


Who Should Attend?
This workshop is designed for fundraising professionals in the intermediate to advance level who have responsibility for donor cultivation.

Dan Baker, CFRE, Director of Major and Planned Gifts, Carle Center for Philanthropy, Urbana, Illinois
Ellen Schmidt, CFRE, Executive Director, Parkland College Foundation, Champaign, Illinois
Terry Goode, CFRE, Director of Development, Family Service of Champaign County, Champaign, Illinois

CFRE Credit:
Full participation in this workshop is applicable for 8.0 points of CFRE Credit in Category 1.B – Education of the CFRE International application for initial certification or recertification.

The cost to attend this program is $75 for AFP members and $135 for non-members. Lunch and refreshments will be provided.



AFP Communities

The Next Generations in Fundraising

One of AFP’s strategic goals is to engage young professionals and youth exploring philanthropy and building their fundraising careers in order to assure that effective and ethical fundraising is practiced well into the future. Contact AFPECI President Winnie Crowder for more information about how you can get involved!

Collegiate Chapters
Today’s college and university students are tomorrow’s professional fundraisers. They will change the world, one gift at a time. read more 

Youth in Philanthropy
From where will the next generation of philanthropists come? The obvious answer is from the youth of the world. read more 

Diversity is the seeking and achieving of a broad representation of experiences, perspectives, opinions and cultures. Inclusiveness is essential for the effective pursuit of an organization’s mission. read more 

The AFP Gay/Lesbian/Bisexual/Transgender (GLBT) Page provides information and resources of interest to GLBT fundraisers and about GLBT donors. visit the GLBT page 

The AFP African American Community Page
The AFP African American Community Page provides information and resources of interest to African-American fundraisers and those who work with organizations with an African-American audience. visit the African American Community page 

Lenad a Hand, Become a Member

Become A Member

AFP offers networking opportunities, a commitment to the highest ethical standards, and cutting-edge educational and professional advancement opportunities. With more 30,000 […]

Employment Opportunities

Careers in Fundraising

View current employment opportunities from area companies and organizations.” […]

Monthly Networking Events

Monthly Networking Events

We invite you to join us at our monthly educational events on a variety of topics including annual fund, major gifts, planned […]